How can you incorporate biophilic design into the CRE strategic planning process? (2024)

The first step is to evaluate your existing portfolio and identify the opportunities and challenges for biophilic design. You can use tools such as the Biophilic Design Toolkit or the WELL Building Standard to measure the performance of your buildings and spaces in terms of natural elements, views, lighting, ventilation, materials, and shapes. You can also survey your employees and stakeholders to understand their needs, preferences, and satisfaction with the current environment.

The next step is to establish a clear vision and goals for biophilic design in your CRE strategy. You should align them with your organizational values, culture, and brand, as well as with your financial, environmental, and social objectives. You should also consider the different types of biophilic design, such as direct, indirect, and symbolic, and how they can suit your context and purpose. For example, you may want to create a biophilic workplace that fosters collaboration, innovation, and wellness, or a biophilic retail space that attracts customers, enhances loyalty, and increases sales.

The third step is to devise a realistic and feasible action plan to implement biophilic design in your CRE projects. You should prioritize the most impactful and cost-effective interventions, such as adding plants, water features, natural materials, or artwork that depicts nature. You should also involve your employees and stakeholders in the design process, soliciting their feedback and ideas, and empowering them to make changes. You should also set clear metrics and indicators to monitor and evaluate the outcomes of biophilic design, such as employee engagement, productivity, health, satisfaction, retention, and performance.

The fourth step is to communicate your biophilic design story to your internal and external audiences. You should showcase the benefits and value of biophilic design for your organization, your people, and your planet. You should also share your best practices, lessons learned, and challenges overcome. You should use different channels and formats, such as newsletters, blogs, podcasts, videos, webinars, or events, to reach and engage your target groups. You should also leverage your network and partnerships to amplify your message and influence others.

The final step is to learn from your experience and improve your biophilic design approach. You should collect and analyze data and feedback from your biophilic design projects, and identify the strengths, weaknesses, opportunities, and threats. You should also benchmark your performance against your peers and industry standards, and seek inspiration and guidance from experts and leaders in biophilic design. You should also celebrate your achievements and recognize your contributors. You should also update and revise your vision, goals, and action plan as needed, and keep innovating and experimenting with biophilic design.

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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