Summer is here and musicians have recognized the solstice with colorful music videos. This week, visuals highlight extreme emotions, whether it be the exhilarating thrill of a fun-filled, red-cup affair or an intense argument between two lovers.
Lakeyah is party-ready in the “Get Ratchet” music video. The Kash Doll collaboration was officially released to anticipating fans after the Milwaukee native teased the track across social media. TA Thomas gets vulnerable in “Risky,” proving he is willing to work through the hard times for a blissful relationship. Moneybagg Yo dines on ramen noodles and flexes his wealth in “Rich Viking.”
Additionally, .idk., Hit-Boy, Kehlani, Chance The Rapper, and more updated their music video libraries this past week.
Scroll below for a recap of the must-see visuals.
Big Hit, Hit-Boy, The Alchemist - "Champion"
Hit-Boy, Big Hit, and Alchemist continue to lay out their Black And Whites masterplan in the “Champion” music video. In the ThirdEyeRaz-directed visual, the 52-year-old takes a well-deserved victory lap. He proudly recites the self-empowering lyrics as he makes his way through the city.
“I’m a winner, I’m a champion, so inspired, so brackin'” declares the hook in the Alchemist-produced track. “Big Hit active, talk my sh*t and back it/Money is a factor, I run it down and tackle it.”
Moneybagg Yo - "Rich Viking"
Moneybag Yo brings together luxury favorites and humble mainstays in the “Rich Viking” music video. The Memphis rapper flexes is riches with items such as Baccarat fragrance, high-end vehicles, endless cash, and an overload of diamonds. In the same clip, he enjoys a cup of Marachaun ramen noodles, A&W Creme Soda, and Don Julio Reposado tequila. “Rich Viking” comes from Moneybagg Yo‘s latest offering Speak Now, released earlier this month.
TA Thomas - "Risky"
TA Thomas is ready to take a chance in the “Risky” music video. “Loving is easy so give it a try/We all got scars/ It’s beauty in risking it all with me,” sings the Mississippi native as he and a romantic partner share intense, intimate moments on-screen. The visual highlights both the smile-inducing joy and the ugly conflict-driven aspects of a passionate relationship, as echoed in the vulnerable lyrics.
IDK Feat. Gunna - "Tiffany"
IDK and Gunna join forces for the “Tiffany” music video. In the clip directed by Otman Qrita, fans get a glimpse of the rappers in Paris during Fashion Week. It also features footage of IDK spending time at the legendary Parc des Princes football stadium – the home of the Paris Saint-Germain (PSG) football club.
“I happened to see Gunna at the Balenciaga fashion show in L.A. and that encounter led to a series of studio sessions,” detailed the Maryland musician of the collaboration in a statement.
“Within one of them, ‘TiFFANY’ came about. [‘TiFFANY’] is just really us talking about overcoming certain challenges that people may not have believed we could overcome – and using that to create motivation for the next person in line. ‘TiFFANY’ is simply to motivate.”
$not Feat. Cochise - "Hilarious"
$NOT brings Cochise along for the party in the “Hilarious” music video. The visual finds the pair hanging out at a home, making use of both indoor and outdoor space. Special effects empower the high-energy beat and direct lyrics. “Hilarious”is the latest single off of $NOT’snew albumViceroy,which dropsthis summervia300 Ent.Viceroywill be his first full-length since 2022’s Ethereal.
Arya Starr Feat. Asake - "Goodbye (Warm Up)"
Arya Starr showcases her dance skills in the “Goodbye (Warm Up)” music video featuring Asake. Directed by Annie Beecy, the clip centers the two artists in an industrial setting for a brightly-lit affair. The party-ready track comes from Arya Starr’s latest album, The Year I Turned 21, which also features Giveon and Coco Jones.
“Everybody I collaborated with on this album, I genuinely love their sound. I say I’m the creative director of my music because I hear different things and I put different things together,” she detailed to ELLE Magazine of the work.
Hit-Boy And Don Cannon - "SPILL"
Hit-Boy and Don Cannon take the streets of Atlanta in the “SPILL” music video. Directed & Edited by THIRDEYERAZ, the visual brings the duo across different settings from a neon-lit ferris wheel to spacious, open grass. The track comes as Hit-Boy also teamed with his dad Big Hit and The Alchemist for the collaborative Black & Whites album.
Lakeyah Feat. Kash Doll - "Get Ratchet"
Lakeyah is ready to party in the “Get Ratchet” music video featuring Kash Doll. The Milwaukee representative finds inspiration in interpolating Boosie’s “They Dy*in” which samples Jeezy’s 2005 “Trap Star.” While Kash Doll does not make a physical appearance in the clip (likely due to recently giving birth to a baby girl),” the Armani Nicole-directed visual highlights a fun-filled affair with a cameo from Gloss Up and someone’s auntie who just wants the night to end before getting in on the activities.
Montell Fish - "Is It A Crime"
Montell Fish electrifies the gas station in the “Is It A Crime” music video. Directed by Jared Hogan, the singer-songwriterprojects raw emotion and musical skill under teal-blue lighting. The florescent lighting at the abandoned pit stop flickers as the guitar blares. “IsItaCrime?”follows“Who Did You Touch?”as the second single off the singer’s upcoming album, Charlotte.
Kehlani - "Crash"
Kehlani shares the music video for “Crash,” the title track from their brand-new album. In the Gabe Phoenix-directed clip, the singer takes a stroll, emoting the enticing lyrics. Crash was released on Friday (June 21) as Kehlani’s first full-length project in two years.
“Acrash, in any form, is the peak height of the moment,” describes Kehlani. “It isn’t the anxiety of the before, or the lament after. It is the ever so imperative present. A space with no reminisce, no remorse, and no afterthought.CRASHIS HERE. At my most free, most fun, most loud, most fueled, so far.”
Chance The Rapper - "Stars Out"
Chance The Rapper issues the “Stars Out” music video from his anticipated pending Star Line album. The rapper leaves the comfort of his luxury residence to flex through the city in his Rolls-Royce Phantom in the self-directed clip.
“I got more gold on than a Grammy or two or three or four, I done had me a few / But I drop a few jewels when I’m back in the land, ’cause the diamond demand, it remind me of you,” he raps. The track follows the previous singles “Buried Alive” and “Together,”adding balance to the drops.
Icewear Vezzo And Peezy - "Aiight"
Icewear Vezzo and Peezy team up for the “Aiight” music video. In the visual directed by Suave, the two Detroit rappers unite their gritty style. Both take turns sitting down with a woman serving as a therapist, reciting their flex-filled verses.
